Brand innovation

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

SheaMoisture disrupts traditional merchandising segmentation

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

Japan's Muji to expand beauty offering in China

Japan's Muji to expand beauty offering in China

By Lucy Whitehouse

Clothing, household goods and cosmetics retailer Muji has China to thank for its record profit in the last financial year of $192 million (US), according to Satoru Matsuzaki, president of the brand’s operator.

Air cushion compact cosmetics going from strength to strength

Air cushion compact cosmetics going from strength to strength

By Lucy Whitehouse

Along with BB and CC creams, compact cushion foundation packaging is one of the key beauty innovations which launched Korean cosmetics so firmly into the global arena in recent years. Here, we take a look at the ongoing momentum behind the trend, and...

Kosé banking on flagship Sekkisei brand to drive growth

Kosé banking on flagship Sekkisei brand to drive growth

By Lucy Whitehouse

Japanese beauty player Kosé has stated it will push its flagship Sekkisei brand on domestic and international markets in the coming few years, in order to cater to growing consumer demand and achieve further international expansion.

Global beauty app set to launch in Asia

Global beauty app set to launch in Asia

By Lucy Whitehouse

Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.

Australian beauty brands investing in bricks and mortar stores

Australian beauty brands investing in bricks and mortar stores

By Lucy Whitehouse

Further evidence that the beauty retail tide is turning back towards bricks and mortar stores after its recent focus on an online presence, comes as more beauty brands in Australia are now investing in their high street presence.

Could music affect your skin care experience? Shiseido thinks so…

Could music affect your skin care experience? Shiseido thinks so…

By Andrew MCDOUGALL

Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’

Key to export success for cosmetics is good distribution partners

Q&A Exclusive

Key to export success for cosmetics is good distribution partners

By Andrew MCDOUGALL

For many brands, large or small, launching internationally can be a daunting challenge. We spoke with Bulldog Skincare founder Simon Duffy, about how international expansion has presents great opportunities, how to deal with regulatory challenges, and...

Rooting for change: the latest innovations in treating hair loss

'Hair loss developments in 2015'

Rooting for change: the latest innovations in treating hair loss

By Lucy Whitehouse

Estimated to be as large as approximately 200 billion yen in Japan alone, the hair loss segment holds huge global sales potential for any brand which can get to the root of the problem: here, Cosmetics Design rounds up all the latest advances in hair...

South Korea skin care device demand drives innovation

South Korea skin care device demand drives innovation

By Michelle Yeomans

Without question, Korea has one of the longest beauty routines in the world and seekers of perfect skin have recently been introduced to devices that make that regime easier. South Korea start-up, Way is one firm innovating for this trend with a digital...

@cosme beauty awards announced in Japan

@cosme beauty awards announced in Japan

By Simon Pitman

@cosme, an online review portal for cosmetics and beauty products, has announced the first ever Spring/Summer awards for Best Cosmetics of 2015.